Gucci discovered themselves in some scorching water this week after they determined to launch a “blackface” masks. They aren’t the primary, and doubtless not the final, however contemplating how a lot their model is championed by People Of Colour, to say it was merely a tone-deaf accident does not lower it. Spike Lee already introduced that he’d be boycotting the model and now, T.I. has stepped as much as the plate and urged his followers to boycott the model as nicely.
T.I. took intention at Gucci earlier right this moment and dragged them throughout the ground on Instagram. The rapper defined how he is been an avid shopper of Gucci merchandise however the racially insensitive merchandise crosses the road. Regardless of what their cause is for the masks, he stated that each one folks of coloration ought to boycott he model.
“As a 7 determine/yr buyer &very long time supporter of your model I need to say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED,” he wrote. “Our tradition RUNS THIS SHIT!!! We (People of coloration) spend $1.25 TRILLION/12 months (however are the least revered and the least included)and if we cease shopping for ANYTHING they MUST appropriate any and ALL of our issues. That’s THE ONLY WAY we will get some RESPECT PUT ON OUR NAME!!!!”
He later posted a name to motion for folks to observe. The first step is to cease buying Gucci for the following three months. The second step is to cease carrying Gucci in the event you do personal it. And third is to share the put up along with your community.