Summer Walker is going into business for herself. The multi-platinum selling artist partnered with Interscope Records to launch her own Ghetto Earth Records imprint. It’s dedicated to supporting new and emerging talent on the rise to stardom, with their thoughts and ideas related to future projects and endeavors at the forefront.
In an issued statement regarding Ghetto Earth Records, Walker shared the concept behind the name and the mission. “I came up with Ghetto Earth because earth is ghetto,” she said. “I don’t wanna be controlling over my artist’s music. I want them to be fully involved in everything they put out. I’m just here to support and help them get to wherever it is they’re trying to go in life.”
The new imprint has already signed one act: NO1-NOAH. The singer-songwriter is responsible for working behind boards and appearing on two of Walker’s recent songs, including “White Tee” and “SWV.” Both tracks are lifted from her Life on Earth EP, which was released in July.
NO1-NOAH is elated to be under the wing of Walker and signed to her imprint. “I’m excited to show people my music, and what I have to offer. I feel like being on Summer’s team, Ghetto Earth Records, is the right home for me to be as creative as possible as an artist,” he said in a statement. “She’s really understanding of what a true artist is, as she is one herself. I’m free to create here and it’s always a great feeling as an artist to be able to make music for a team that gets the sound that you’re trying to create.”
Nicole Wyskoarko, who is the EVP/Co-Head of A&R at Interscope Records, sees Walker leading the charge of a new era with her new imprint, calling her a “true visionary.”
“She’s writing her own rules as one of the most talented artists in R&B music today and is now adding entrepreneur to her vast repertoire,” commented Wyskoarko. “Summer brings an unapologetically outspoken and empowering voice to Ghetto Earth and a radically different and much-needed perspective to developing emerging talent such as NO1-NOAH. We are thrilled that Summer has chosen Interscope as Ghetto Earth’s partner and home.”
NO1-NOAH will release his first single under Ghetto Earth Records, “Ridin For My Lov,” this Friday, December 11.
Last month, Walker released a complete set of her debut album Over It. She also scored her first number one single on the Billboard Adult R&B Songs chart for “Back Home” with Trey Songz.
Additionally, the breakthrough act shared a new rendition of Eartha Kitt’s “Santa Baby,” along with its matching video.
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