SKOLES Stands On the Edge in Video For Debut Single 'Am I Going Too Crazy': Exclusive

SKOLES Stands On the Edge in Video For Debut Single 'Am I Going Too Crazy': Exclusive


English singer-songwriter SKOLES places himself by the last word, excruciating take a look at within the video for his debut single “Am I Going Too Crazy,” premiering at the moment (Sept. 26) on Streets Talkin.

The video begins with a harrowing leap that places the singer (ne Jack Edwards) right into a dire battle for survival. It’s a gripping and tense expertise that places the tune’s inside torment into plain, gut-wrenching view.

“My workforce and I had the overall concept for this video fairly early on within the manufacturing course of whereas I used to be engaged on the tune,” Edwards tells Streets Talkin. “It’s determined and driving, and the tune is in regards to the guilt of making an attempt to maintain one thing going regardless of how a lot it was costing me psychologically and emotionally. It needed to be uncooked, visceral and determined to match that.”

The idea stepped up a notch when director Joe Mischo, credited as BRUME (Camila Cabello, Clean Bandit), got here on board and steered the manufacturing needs to be recorded on movie. With just a few takes to spare by this course of, Edwards thought he’d go away the appearing chops to another person, so “we stored pushing the inventive — making it weirder and extra intense.”

“Then every week out from the shoot, the remedy began coming again as ‘Jack sprints after the digicam…’ and I spotted I used to be in deep s–t," he provides.

The closing product delivers on the emotional stakes of the tune and provides a visible that drives dwelling the battle of letting up or pushing ahead. Most importantly for a rising artist like SKOLES, it matches the precise picture he envisioned when the tune got here collectively.

“I made it clear that I didn’t need to make a video the place it’s about how cool I may look. I wished the precise reverse,” he stresses. “I feel we nailed that. I look and felt like s–t, and that’s the purpose. That’s the tune. That battle and self-exhaustion is the entire level.”

Check out the video for “Am I Going Too Crazy” (Stardog/Republic Records) under.