Rich the Kid turns into Walter White in the “Breaking Bad”-inspired video for “Plug Walk” f his upcoming debut album, The World Is Yours.
Directed by DAPS, the new visual is a cinematic, surreal, and extraterrestrial experience featuring viral alien Lil Mayo. Surrounded by beautiful women, Rich plays the role a hazmat suit-wearing Heisenberg.
While “Breaking Bad” was filmed in Albuquerque, New Mexico, this clip was actually shot at Vasquez Rocks Natural Area Park in Agua Dulce, Calif. The scenic views still give it that desolate and hot feel, as Rich and Mayo go on quite the RV adventure.
The World Is Yours is due March 30 with appearances by Kendrick Lamar, Chris Brown, and Lil Wayne, as well as possible collaborations with Kanye West, Frank Ocean, and Migos.