Four Ok-pop stars acquired collectively to type a "Wow Thing" of a lady group, with members of Red Velvet, GFriend and (G)I-dle becoming a member of soloist and former I.O.I member Chung Ha on a single launched earlier Friday (Sept. 28).
A brilliant, R&B-influenced pop tune, "Wow Thing" places the foursome's highly effective vocals within the highlight and showcases their dynamic by its accompanying music video, launched by SM Entertainment's Station X zero undertaking.
Sleek percussion drives the tune’s bouncing beat because the quartet exudes charisma and sings inspirationally about being a "Wow Thing." It’s the newest of a number of Station X zero songs to emphasise self-love and confidence in a single’s personal actions, urging individuals to be constructive whereas discovering their very own path. "I'm simply waking up/ Like a butterfly first spreading its wings,” sings SinB early on within the monitor. “There's a stage for me/ I’ll fly below brilliant lights.” The tune ends with an uplifting flourish, as they sing about flying excessive to attain their desires and turning into like nothing that’s ever been seen earlier than.
It was paired with a softly filtered music video that featured the tune's butterfly as a spirit animal flitting concerning the girls as they coolly showcase how they're really "Wow Thing"s round retro-inspired units. The choreography is each charming and highly effective, with the 4 punching their fists and grabbing the digicam's consideration.
Ok-pop has seen these types of cross-label collaborations previously — three of the ladies even collaborated final yr for a efficiency of INFINITE's "Be Mine" at KBS' 2016 Song Festival — and SM’s Station X zero is a digital music undertaking solely targeted on collaborations, each inside and out of doors of SM's roster. But this yr has largely been missing this form of star energy becoming a member of collectively, particularly for authentic content material. Red Velvet is the best-charting feminine Korean act on the World Albums chart with 4 No. 1 albums; GFriend rose to grow to be a dominant Ok-pop woman group after they broke out with their first single “Glass Bead” in 2015; (G)I-dle have seen two hits since their debut in May, touchdown them on a number of charts; and Chung Ha grew distinguished as a member of short-term woman group I.O.I and has seen main success in Korea together with her breezy model of tropical dance music. "Wow Thing" will not be on "Lady Marmalade"-level of pop collab perfection, however having the ability to see these 4 collectively motivating themselves and others is a brilliant second for Ok-pop in 2018.
Watch the music video for Seulgi, SinB, Soyeon and Chung Ha’s “Wow Thing” right here: