Top Dawg Entertainment has blossomed into one the main labels in music because it was based within the 2000s. Although Kendrick Lamar is essentially the most notable signee, Anthony “Top Dawg” Tiffith constructed an eclectic roster rappers which have one thing completely different to fer. The label started with Ok. Dot, ScHoolboy Q, Ab-Soul, and Jay Rock, however since they’ve reached mainstream success, the label has added just a few new artists together with, SZA, Isaiah Rashad, and SiR, amongst others. The most up-to-date artist to hitch the TDE household is Reason, the Carson, CA native who lately launched his debut album There You Have It via the label. The rapper’s first look on a Top Dawg Entertainment album was on Black Panther: The Album. On the newest episode “On The Come Up,” Reason broke down his relationship with Top Dawg Entertainment, what he is taken away from spending time with Kendrick within the studio, and extra.
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“TDE kinda got here, actually, out nowhere and it occurred fast. Like I met Mousa from TDE after which a month later, I used to be signed,” Reason advised HNHH about signing to TDE. “TDE, it was actually the polar reverse. Like, it was all in regards to the music and who you’re as an individual. They] did not actually care in regards to the following. They stated], ‘We’re TDE, we might get you a following. It’s not an enormous deal. But you probably have the music and the expertise, then we’re going with that.’ On high that, it is only a household sort really feel. If you are within the studio with these dudes, it is like we’re always cracking jokes, everyone’s chillin’, it is love. You do not feel such as you’re at work.”
He added, “TDE could be very, very aggressive which I like. It’s a supporting aggressive means the place all of us assist one another however you are still making an attempt to push one another. And I believe that is an enormous motive why they’ve succeeded over time.”
Reason comes from an athletic background so it would not come as a shock that he thrives f the pleasant competitors amongst his labelmates. He’s nonetheless new to the sport compared to the remainder the label, however he is used his proximity to the largest rapper alive and one hip-hop’s greatest CEO’s to his benefit.
“So I used to be within the studio for 2 months straight, and Dot was at all times in there, however I by no means knew what he was doing although,” he recalled. “At this level, I did not know he was engaged on the Black Panther album. I might stroll in there and listen to beats and random artists and be confused, but it surely’s Kendrick so I am not going to ask any questions.”
Reason made his first TDE look on the Black Panther soundtrack, but it surely occurred by likelihood. During these studio classes, one the artists who was alleged to be on the soundtrack did not get their verse in on time, giving Reason the chance a lifetime. Although Kendrick and Top Dawg had been on a good deadline, they gave Reason two days to provide you with his verse. However, he labored shortly and cooked one thing up in twenty minutes which finally landed on “Seasons” with Mozzy and Sjava.
During this era, Reason had the uncommon alternative to take a seat on classes with Kendrick Lamar. He did not take it with no consideration. Instead, he sat in on classes and noticed Kendrick’s artistic course of earlier than making use of it to his personal craft.
“One factor I picked up from Kendrick particularly is — I used to jot down every thing, like, from the start. I am unsure if Kendrick writes or not — I imagine he does — however what he does first is lay scats and reference tracks again and again. So he’ll lay on the sofa or sit down with a microphone whereas the beat is enjoying and simply, say stuff. It’s not even phrases, however simply getting the cadence after which he’ll simply return and hearken to it again and again and over,” he stated. “He may need 20 minutes recordings that simply to seek out the very, absolute best pockets after which fill within the phrases. For me, that does not work on each file, but it surely does work so much. And I’ve tailored that to my writing strategies, you understand what I imply? As far as recording it and whatnot.”
Peep the newest episode “On The Come Up” with Reason and subscribe to HNHH TV for a brand new episode, each Wednesday.
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