Pusha T on Why 'DAYTONA' Is 'Rap Album of the Year,' His Run as G.O.O.D. Music's President & Kanye's Return

Pusha T on Why 'DAYTONA' Is 'Rap Album of the Year,' His Run as G.O.O.D. Music's President & Kanye's Return


In June, G.O.O.D. Music rocked the hip-hop trade with their unconventional rollout and launched 5 albums in the identical variety of weeks with Kanye West’s ye and Pusha T’s DAYTONA main the cost. Not solely did West lunge his means into the No. 1 slot on the Streets Talkin 200 with a staggering 208,000 equal album models, however his G.O.O.D. Music cohort, Pusha T, additionally sealed a high 5 undertaking as effectively.

With West dealing with the manufacturing of all 5 albums, together with Nas’ Nasir and his Kid Cudi-assisted endeavor Kids See Ghosts, G.O.O.D. Music re-emerged as one of many premier labels in hip-hop with their audacious try in opposition to conformity. “Nothing's gonna sway us. Nothing is gonna make us conform,” says G.O.O.D. Music president Pusha T concerning his label’s off-the-wall rollout.

With his eyes now set on the label’s burgeoning acts reminiscent of Sheck Wes — who efficiently notched his first Streets Talkin Hot 100 document in “Mo Bamba” earlier this month — Valee and 070 Shake, Pusha T’s blueprint to constructing a perennial powerhouse in G.O.O.D. undoubtedly appears inside attain. But, till then, the label's veterans will proceed to anchor the ship, as Kanye will likely be releasing his second solo undertaking this 12 months with Yandhi on Saturday. As for Neighborhood Push, he'll return to the highway subsequent month for the second leg of his DAYTONA Tour.

Months after the discharge of his magnum opus, Pusha T spoke to Streets Talkin about his largest achievement as G.O.O.D.’s president this 12 months, the label’s rising acts and Kanye’s greatest second of 2018.

Talk about your largest achievement this 12 months as an artist versus your largest achievement because the president of G.O.O.D.

I’d must say my largest achievement for this 12 months must be the creation of DAYTONA. I actually stand behind that being the rap album of the 12 months. It’s the rap album that I’ve all the time needed to make. It’s a rap album that a number of the greats I’ve seemed as much as made at this level of their profession. At this level in my profession, I really feel like I’ve made an album with first album power. The identical quantity of rawness. Just that very same power. To me, DAYTONA, that’s only a milestone that I actually ran over, man.

On the president aspect, it was simply the precise overseeing of the entire 5 album, seven-track Wyoming expertise. I used to be one of many ones who by no means left. I went beginning on my album after which we discovered Teyana’s album and located the imaginative and prescient for Ye’s and Cudi’s. At instances, it was simply watching and being there to see Ye get again into his manufacturing chops and discovering his sound. Being part of that entire course of and watching it materialize into the most well liked second in music this summer season. I don’t know what was extra eventful. I really feel like we recreated the power of G.O.O.D. Friday’s.

When we did G.O.O.D. Friday’s the primary time, everybody began doing their very own totally different variations of that. We needed to kind of sit again and work out what was going to be the second. We had been kind of determining as we went alongside as effectively. The seven-track album, folks had been skeptical of that however they heard DAYTONA and it set the tone like, “This is sufficient.” It’s completely totally different and going in opposition to the grain, as G.O.O.D. Music would do versus everyone placing out 20-track albums and taking part in the streaming sport.

It was a time for G.O.O.D. Music as an entire to face out and say, “We’re all the time gonna be what we’re on. Nothing is gonna sway us. Nothing is gonna make us conform. This is what we predict is scorching and that is what we predict is dope and we’re gonna introduce it to y’all.”

Since you turned president, what has improved beneath your reign?

Under my presidency, we now have recognized the candy spot specifically albums or songs or no matter is scorching, and we capitalized on it. Whether it was discovering the “Panda” and likewise turning that right into a candy spot on the Pablo album. Also, simply with the ability to convey Cudi again into the fold and getting the Teyana document out that individuals have been ready for therefore lengthy. Under my presidency, I really feel like we’ve been far more aggressive than we’ve been. When I say aggressive, I imply with sonics. I really feel like now, we now have to check the sound and sonics to every part else that’s occurring on this planet and also you do get to see that there’s a distinction.

You guys made splashy strikes by signing Sheck, Valee and 070. Talk about including these younger acts to the label and what we will anticipate from them.

I really feel like we actually honed in on what these cult followings and pockets of people that love 070 Shake, and who love Sheck Wes and people youngsters who love Valee. We discovered and heard these pockets of individuals early. With that being stated, we capitalized on buying them and bringing them into the fold. Those youngsters are the power to me. They’re the brand new views, new flows and new power. It’s all been a plus. Everyone that I simply named is unquestionably an asset.

What would you say is Ye’s largest accomplishment or achievement this 12 months with G.O.O.D.?

Listen, I watched him do 35 tracks, so we had been speaking. I don’t know. People took that seven quantity without any consideration, however it was so much. It was actually so much, like tremendous tedious. Hours of discovering attention-grabbing chops and loops and issues like that. He spearheaded every part. I assumed it was phenomenal. You gotta keep in mind that this began off as remedy. We had been like, “Let’s go work on an album, man. We’re simply gonna go knock this out.” That became, “Wait, that is can be good for Teyana” and “I’ll even wish to put out and album.” Just watching him uncover all these sounds and really make the music, it was so much, man.

You guys had the entire G.O.O.D. Fridays motion after which the five-week rollout. What comes subsequent? How do you high that?

I don’t know. The finish of the month, he needs to go in and make extra music. I’m gonna attempt to simply deal with making the music and possibly this time I’m gonna attempt to be somewhat extra meticulous in regards to the rollout. A bit of bit extra calculated. I really feel like we let folks into the entire internal workings. You guys rolled this out with us. When we didn’t have the onerous work and it’s the day earlier than, you guys actually went by that with us. Next time, possibly we should always hold somewhat extra beneath wraps.