Amsterdam-based retailer Patta has officially announced that their upcoming Jordan Brand capsule collection, consisting of an Air Jordan 7 and a range of apparel, will be available this Saturday, May 18. It marks the first time that Jordan Brand has partnered with a European brand.
The apparel collection consists of a track suit, shorts, T-shirt and boonie hat.
According to Patta’s Guillaume Schmidt and Vincent van de Waal, the Air Jordan 7 was the ideal silhouette for this partnership for several reasons.
“It was a golden era for hip-hop and a big year for me, a lot of very important albums that I still carry with me came out between ’92 and ’96. And aesthetically, those years had such colourful imagery and strong connections to black empowerment. The VII and its geometric patterns also have a reference to Africa,” says Schmidt, a native of Suriname who grew up an hour from Amsterdam in basketball-crazed ‘s Hertogenbosch.
“The VII apparel was out of this world. The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous. It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory,” says Gee.
The Patta x Jordan Collection releases May 18th at Patta’s Amsterdam and London locations, as well as patta.nl.