Forty-five music festivals and conferences around the globe have pledged to achieve a 50/50 gender balance across their artist lineups by 2022.
The movement is being led by UK talent development company PRS Foundation, whose Keychange initiative looks to improve gender equality across the industry. Ambassadors for the program include Garbage frontwoman Shirley Manson, producer Tony Visconti and indie outfit Hinds.
Canadian festivals and industry conferences such as North By North East (NXNE), Canadian Music Week and BreakOut West have made the 50/50 pledge, joining Keychange founding festival partners like Montreal’s MUTEK, Iceland Airwaves, UK’s the Great Escape and Germany’s Reeperbahn Festival.
Other festivals who have signed the 50/50 pledge include Gilles Peterson’s Worldwide Festival (France), Norway’s Trondheim Calling, Scotland’s Wide Days, Germany’s Pop-Kultur, England’s Kendal Calling and more.
“The Keychange network female artists and industry pressionals and the festival partners’ idea establishing a collective pledge will significantly accelerate change. I hope that this will be the start a more balanced industry which will result in benefits for everyone,” PRS Foundation CEO Vanessa Reed said in a statement.
Reeperbahn founder Alex Schulz added, “Keychange is promoting a shift that will ultimately be good for our festivals and good for the industry as a whole. I hope that many more festivals will have joined with us by the end this year, making this a global movement.”
You can find the full list 45 festivals that have committed to the 50/50 pledge here.