Metric has launched their launched their seventh studio album, Art of Doubt, right now (Sept. 21).
The LP serves because the highly-anticipated followup to 2015's Pagans in Vegas. In celebration of the album launch, the band has additionally dropped video for "Now or Never Now," the latest single from the report.
The video for "Now or Never Now" goes in opposition to the widespread temper sometimes related to nightclubs. Instead of an atmosphere that’s about enjoyable, partying and pleasure, Metric challenges the concept by displaying frontwoman Emily Haines as a unhappy partygoer. Haines is left to her personal gadgets, navigating the nightclub scenes and the early daybreak of the morning by her lonesome.
“Many music movies happen in evening golf equipment,” the video's director Lorraine Nicholson notes in a press launch. “[But] only a few depict them as they so usually are: pensive, darkish and miserable.”
Haines provides, "This was an evening shoot resulting in daybreak, as Lorraine needed to put the video in these most questionable hours of the morning…I’m profoundly misplaced and alone with random uncaring strangers…the remainder of the band is on an pressing quest to seek out me and rescue me from this unhappy existence, however they at all times arrive too late.”
"Now or Never Now" is the fourth music from Art of Doubt's 12-song monitor itemizing. In help of the album, Metric will embark on a large 20-date headlining tour abroad, set to begin on Oct. 25 in Moscow. The four-piece shall be saying North American tour dates throughout the subsequent couple of days.
Watch the video for "Now or Never Now" and stream the album in full beneath.