Madison Beer debuted the bewitching music video for her vengeful observe “Hurts Like Hell” on Wednesday (Nov. 14). Matching the dark-pop music’s sinister vibe, the “Hell” video options Beer working towards her witch-like powers, taking revenge on an abusive man. After Beer magically seems at his bedside with a knife, an all-out witch hunt ensues that ultimately builds to the video’s chilling twist ending.
The 19-year-old additionally co-wrote the therapy for the video and government produced it, working alongside director Mike Harris. “I had such a transparent imaginative and prescient of what I wished to do for this video,” Beer stated in a launch. “I used to be impressed by witchcraft and felt that it completely match with the theme of the music, which is about educating somebody a lesson.”
The “Hurts Like Hell” video additionally options an look by the Migos' Offset, who raps a verse within the music. “I’m so glad Offset was concerned on this undertaking and was in a position to convey such an unbelievable vitality to the video,” Beer stated.
“Hurts Like Hell,” co-written by Charli XCX, follows Beer’s launch of her debut EP, As She Pleases, earlier this yr.
Watch the total “Hurts Like Hell” video beneath.