Karol G is able to have fun her two Latin Grammy nominations along with her followers because the headlining act of the Road to Innovation Tour. She might be joined by Colombian city artist Reykon as her particular visitor.
For its fourth yr, Nissan and Univision proceed their partnership for the dwell live performance tour that encompasses a sequence of performances. Nissan additionally turns into an official sponsor on the 19th Annual Latin Grammy Awards with a 360° Multi-Platform Activation.
Visiting music lovers in 9 totally different U.S. cities, the “Road to Innovation” Tour will kick off on Oct. 23 in New York and run till Nov. 13 in Las Vegas. The tour may even make pit stops in Miami, Washington, D.C., Chicago, Houston, Los Angeles, Dallas, T.X., and Phoenix, Ariz.
“We are excited to carry again Nissan as a long-standing associate which continues to innovate with us round Hispanic shoppers’ main ardour level – music,” mentioned Jorge Daboub, govt vice chairman, Local Media Sales, Univision, in an announcement. “The Road to Innovation Tour is a high-impact program that unites followers on the native stage with their favourite artists. This yr we’ve constructed on its success and expanded to a different main metropolis within the U.S. to carry significant experiences that interact our viewers.”
The tour is not going to solely have Karol G and Reykon singing their greatest hits, however a whole branded expertise, too, with DJ units and refreshment areas that concertgoers can take pleasure in.
In addition to the Road to Innovation Tour, Nissan will host a 360° promotional marketing campaign that can encourage attendees to take part in a sweepstake that can land them the chance to attend the 2018 Latin Grammys on Nov. 15 in Las Vegas.