Korean pop star HYO, often known as Kim Hyoyeon of Girls’ Generation, launched her newest single “Punk Right Now" on Tuesday (Nov. 13). Rather than leaning into the punk inspirations the title suggests, the only is a bombastic dance monitor constructed to get the power rising, and was created with American DJ and producer 3LAU.
The addictive, frenzied track is stuffed with beat drops and quirky instrumentals. “Punk Right Now” was launched in two variations — one Korean and one English — every of which obtained their very own music video.
The colourful music video for "Punk Right Now" is a celebration of HYO and her carefree nature. “I do as I’m pleasing,” she sings. “It’s simple as respiratory.” Swathed in designer manufacturers and backed by a crew of feminine dancers as they carry out line dance-inspired choreography that will go well with “Cotton-Eyed Joe,” HYO — who gained renown as Girls' Generation's primary dancer — stares down the digital camera as she makes her intentions clear with a trilling declaration of "I’m reckless" and chants of "I'm so punk proper now!" through the refrain.
"Punk Right Now" is HYO’s second single this yr, following "Sober" with Ummet Ozcan, which was additionally launched in alternate English-Korean variations.
After debuting as a part of one in every of Korea's most distinguished pop acts Girls’ Generation in 2008, Hyoyeon rebranded earlier this yr as DJ HYO and has been taking part in golf equipment and festivals together with releasing her two tracks. This yr additionally noticed HYO partake in a Girls’ Generation unit referred to as Oh!GG with the track “Lil’ Touch.”
Watch the music video for the English model of “Punk Right Now” right here: