How Three Days Grace Broke a Two-Decade Old Rock Radio Record

How Three Days Grace Broke a Two-Decade Old Rock Radio Record


Between 1981 and 1998, Van Halen stacked up 13 No. 1 singles on Streets Talkin’s Mainstream Rock Songs chart, setting a report that stood till mid-September. That’s when Canadian post-grunge quartet Three Days Grace scored its 14th No. 1 on the airplay-based rating with “Infra-Red,” off its March album, Outsider. Through ups and downs (together with changing its lead singer in 2013), the band has steadily develop into one in all rock radio’s most all-time profitable acts.

Early 2000s
Jive Records’ Michael Tedesco introduced the band’s debut single, “I Hate Everything About You,” to Warren Christensen at administration firm Q Prime to get his opinion. Christensen remembers pondering that the tune, which was launched in 2003, was excellent for rock radio, exactly the place the format was heading. He instructed Tedesco: “The very first thing you do once you go away my workplace is you signal this band.”

The band wrote “Animal I Have Become,” its second No. 1 (“Just Like You” was the primary), as a demo whereas on a bus in Germany in 2004. “I bear in mind saying [that] that riff can be nice heavy,” says bassist Brad Walst. “As quickly as we bought again to North America, we began jamming it as a heavy tune, and it was like, ‘Shit, I feel we’ve nailed it.’”

“Adam [Gontier, ex-frontman] is so expert at writing darkish songs that join with individuals,” says Joanne Grand, then-senior director of rock codecs at Jive. But Gontier insists he’s by no means tried too exhausting to make that occur: “I’ve all the time stayed away from attempting to foretell whether or not or not a sure tune will join,” he says, “however there was one thing uncooked and weak about ‘Pain,’” which hit No. 1 in December 2006 and remained there for 13 weeks.

Despite the band receiving solely scant pop-radio airplay early in its profession, 2006 single “Never Too Late” broke Three Days Grace on the format, reaching the highest 20. “Timing was every part throughout these years on the band’s peripheral codecs, grownup and pop, and we made a aware choice to attempt to cross over,” says RCA co-president Joe Riccitelli. Adds Walst: “That was the tip of the bubble at pop radio, the place they stopped enjoying rock music. We bought in proper on the finish.”

“I bear in mind sitting within the management room with [producer] Don Gilmore for hours and hours and hours, attempting to determine find out how to get that punchy, heavy sound out of one thing aside from a guitar,” remembers Walst of recording “Chalk Outline,” which stayed at No. 1 for 13 weeks in 2012.

After Gontier left the group in 2013 over inventive variations, Walst says the band didn’t have an excessive amount of time to be hung up — 5 weeks later, it launched into a co-headlining tour with Shinedown, enlisting Walst’s brother Matt, then-lead singer for My Darkest Days, as its new frontman.

With “Infra-Red,” the second single from 2018 LP Outsider to guide Mainstream Rock Songs this 12 months, the band continues its scorching streak. Even Gontier admits: “For a number of small-town Canadians, we didn’t do too unhealthy.”

This article initially appeared within the Sept. 29 situation of Streets Talkin.