R&B singer-songwriter Drew Vision is getting the combo excellent on his newest undertaking Hybrid, out there Monday (Dec. three) his personal Drew Vision Media.
The 7-track album is Vision’s fifth and follows his 2017 EP Shades of Summer, govt produced by Bryan Michael Cox. After establishing himself as an R&B heavy-hitter on the seductive, mature Shades, Vision seems to be to the long run with a recent mix of recent pop and R&B sounds that stands as his most adventurous and attractive set but.
“Personally, I wished to unfold good vibes by my music in a method that was extra sincere to my life-style right here in California,” Vision tells Streets Talkin. “Musically, I actually wished to discover my sound in as some ways as I might with out being outlined by a style.”
The result’s a set of songs centered on love, life and weed, three lyrical topics of enjoyment when all the elements match up. As a visually-minded inventive, Vision subsequent took up the duty of discovering the set’s ultimate narrative complement for video. As a method to know the urgency and immediacy of recent music shoppers, Vision and his staff aimed for a social-first strategy that used three standalone video shorts optimized for social platforms that might be mixed into one cohesive medley.
“Hybrid introduced essentially the most selection to my repertoire each musically and visually,” Vision beams. “That made it exhausting to decide on a track for the video, so I made a decision to do three mini movies.”
The singer took the chance to showcase a few of his largest departures on the album with “Feel It With You,” the vocally-demanding “Magic” and the radio-ready “HitxSip,” which Vision teases he “acquired to ship a model of singing and rapping in a method that nobody’s heard from me earlier than.”
The staff introduced on veteran casting director Tracy “Twinkie” Byrd (Southside With You, Fruitvale Station) to direct the segments and discover a through-line for the assorted moods of the undertaking. Byrd instantly picked up on the beats of “having fun with life, mates and relationships” inside Vision’s music and honed on that for the sultry but playful visible.
“[Drew and I] vibe on the identical wavelength and pay attention to one another’s ideas and concepts,” Byrd tells Streets Talkin. “Drew’s music evokes a sense of sensuality, magnificence and having fun with life. The visuals are impressed by these matters, actually and figuratively.”
With Byrd on the helm and a fleshed-out idea that will see Vision whisked round Los Angeles for a day of hazy lust and enjoyable, the items started to fall into place and closing roles crammed by fashions Chasity Saunders and Majik Mone’t in addition to an important cameo by actor Steven Silver (13 Reasons Why).
The fruitful collaboration between Vision and Byrd builds on the singer-actor’s skill as a multi-disciplinary artist to create music with a particular visible path in thoughts.
The undertaking additionally sheds mild on the trajectory that the singer appears to be setting for himself. Vision, who’s at the moment featured as Tidal’s “Artist of the Week,” has greater than confirmed himself within the realm of pop and R&B and is now giving listeners a number of the best strains of every part he’s able to on Hybrid.
He says, “I actually wished to take my viewers on a journey from excessive power to mellow, seductive moments after which again to a laid-back, spark a blunt-type of vibe…ultimately, all experiences you’ll get pleasure from on a terrific night time to recollect.”
Hybrid is on the market now on all streaming platforms.
Tune into the Streets Talkin Instagram at 6:00 p.m. EST on Monday (Dec. three) for unique launch day protection with Vision and take a look at the visible for Hybrid under.