Li Saumet and Simón Mejía of Colombian electro-cumbia group Bomba Estéreo have launched a marketing campaign to lift consciousness about deforestation and different environmental initiatives.
Bomba Estereo will formally kick off its Siembra Conciencia (Sow Consciousness) marketing campaign on New Year’s Eve, with the band performing a DJ set as “Bomba Estereo Soundsystem" on the seaside on the Costeño Beach Hostal in Santa Marta, Colombia.
The group may also play a sequence of concert events in Colombia, along with like-minded group Systema Solar, designed to get followers concerned in a tree-planting initiative, and assist different environmental actions.
The particular tour will begin with a free live performance on Jan. 26. in San José del Guare, the area the place Bomba Estéreo is presently focusing the tree-planting marketing campaign in partnership with Colombia’s Foundation for Conservation and Sustainable Development. Proceeds from 4 different reveals, set for February, will go to fund that effort.
The group can be working to help Colombia’s National Parks service efforts to revive ecosystems in different components of the nation.