Earlier this month, Adidas and Beyonce announced a multi-layered partnership, in which Bey will serve as a creative partner for the brand, develop new signature footwear and apparel, and re-launch Ivy Park with Adidas.
Today, she took to instagram to share some looks from the upcoming Ivy Park collection.
According to Adidas, meaningful and rich storytelling will be the foundation for both Beyoncé’s collection with the Three Stripes, as well as the re-launch of her Ivy Park brand. This partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand.
“This is the partnership of a lifetime for me,” said Beyoncé. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Says Eric Liedtke, Executive Board Member – Global Brands, adidas:
“As the creator sports brand, adidas challenges the status quo and pushes the limits of creativity through its open source approach. Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators.”