?Black Atlass Signs to the Weeknd's XO Label, Drops "My Life" Video

?Black Atlass Signs to the Weeknd's XO Label, Drops "My Life" Video

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?Black Atlass Signs to the Weeknd's XO Label, Drops "My Life" Video

Montreal-born R&B artiste Black Atlass is the Weeknd’s latest signee. Now ficially a member the XO/Republic Records family, he’s unveiled a brand new video for the new single “My Life.”

The soulfully crooned tune marks the singer’s first release for XO, following up previously released albums like 2015’s Jade and 2016’s Haunted Paradise.

The clip transports viewers through time, blending imagery the past, present and future. We see the singer watch as black-and-white footage flashes across the screen an elaborate old movie theatre, intercut with shots his future love interest.

The video was directed by Kid.Studio. Watch it below.