Apple’s Winning Thanks To This Rapper Recording An Entire Album At Its NY Store

The power of technology giant Apple’s laptops has been fully exposed courtesy of overnight trending rapper Prince Harvey revealing he recorded an entire album, PHATASS: Prince Harvey At The Apple Store: SoHo, from one of its New York stores this year.

According to Harvey, he relied on Apple’s SoHo location to piece together his album over the course of four months.

“It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external [hard drive] died,” he says. “New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.’” (The Daily Beast)